Product packaging inserts add a significant level of value to the overall package experience. Additionally, these inserts create a memorable unboxing experience for customers, not only for protecting items during shipping.
Additionally to providing physical protection, packaging inserts can showcase important information about the brand or product in a creative and attractive way. In addition to elevating the brand image of their products, businesses can create a lasting impression in the minds of their clients with different types of inserts.
From foam inserts to paperboard inserts, custom die-cut inserts to molded pulp inserts, businesses have a wide range of options to choose from when designing their product packaging. Business owners can tailor each type to suit their specific requirements, with each offering its own benefits and uses.
Business owners can create a memorable unboxing experience for their customers by including inserts in their product packaging. Packaging inserts can enhance the perceived value, promote their brand, and enhance business reputations.
What are Packaging Inserts?
A packaging insert is an additional accessory placed inside the packaging to enhance the customer’s unboxing experience and protect the product during shipping. It can be made of different types of packaging materials and can serve different purposes, such as providing product information or preventing damage.
These inserts are sub-divide in two further types such as
- Box Inserts
- Promotional Inserts
Let’s start from exploring what are box inserts and it’s type
Box inserts cradle your products with a gentle and protective embrace, safeguarding them throughout the shipping process. They offer crucial support from the manufacturing stage to the moment of unboxing.
Additionally, some packaging inserts can be customized with printed branding to enhance the interior of the box.
Further box inserts can be found in various types, such as
- Corrugated Inserts
- Molded Pulp
Corrugated inserts are made from durable and lightweight materials that provide excellent cushioning and support to products during shipping. They can be customized to fit any shape or size of the product.
Foam inserts are ideal for delicate and fragile products, providing excellent shock absorption and cushioning. They come in various densities and can be customized to fit the product’s specific shape.
Plastic inserts are strong and durable, providing great support and protection for products. They can be custom molded to fit the product’s shape and come in various materials, such as polyethylene, PVC, and polycarbonate.
Molded Pulp Inserts
Molded pulp inserts are made from recycled materials, making them eco-friendly and sustainable. They are ideal for products that require lightweight protection and come in various shapes and sizes, making them versatile and customizable.
Promotional inserts are used to build a strong relationship with customers by including items like thank-you notes and discount codes. They serve the purpose of marketing and promoting your brand. By adding personalized information to these packaging inserts, you can build authenticity while also promoting your brand.
There are several types of promotional inserts available, including
- Thank-You Cards
- Discount Codes
- Instructions and information guide
Expressing gratitude towards customers through thank-you cards is a remarkable method to demonstrate your appreciation. A personalized message or a handwritten note can leave a lasting impact and establish a stronger bond with your audience.
By showing gratitude, you encourage customer loyalty and repeat business.
Providing customers with discount coupons can be an effective strategy for increasing sales and motivating them to make a purchase, which can ultimately result in heightened brand loyalty.
Furthermore, discount coupons can serve as a means to advertise new products or reduce excess inventory, resulting in increased revenue and sales, as well as deeper connections with customers.
Instructions and Information Guide
When it comes to retaining customer loyalty, creating a positive customer experience with your product is crucial. And one of the most effective ways to achieve this is by providing information guides and instructions.
These inserts help customers understand how to use your product properly, which in turn reduces the risk of dissatisfaction and returns. By offering clear and concise instructions, you can ensure that your customers get the most out of your product, leading to greater satisfaction and brand loyalty.
Additionally, packaging inserts can serve as a promotional tool for your brand, making it a win-win situation. Customers get the information they need while you get the opportunity to differentiate your product and boost sales.
To sum up, utilizing inserts in your packaging is an excellent method to add value to your customers’ experience and distinguish your product from others in the market. With personalized boxes and promotional inserts, you can enhance customer satisfaction, position your brand as an expert, and foster loyalty and trust with your audience.
In my role as a senior editor at TBP, I focus on packaging & printing technique. My research endeavors are aimed at gaining more knowledge about the packaging industry.